Privacy policy

Last Updated: May 30, 2026 ImElite.co respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, create an account, make a purchase, submit a form, or otherwise interact with our services.

1. Information We Collect

Depending on how you interact with ImElite.co, we may collect:
  • Name
  • Email address
  • Phone number
  • Billing and shipping addresses
  • Payment and transaction information
  • Order history
  • Account login information
  • Customer service communications
  • IP address and device information
  • Browser and usage information
  • Products viewed, added to cart, purchased, returned, or exchanged

2. How Information Is Collected

We may collect information:
  • Directly from you when you place orders, create accounts, submit forms, or contact us
  • Automatically through cookies, analytics tools, and website technologies
  • Through Shopify and integrated service providers
  • From shipping, payment, marketing, and technology partners

3. How We Use Your Information

We may use your information to:
  • Process and fulfill orders
  • Provide customer support
  • Manage customer accounts
  • Process payments, refunds, and exchanges
  • Deliver products and services
  • Improve website performance and user experience
  • Prevent fraud and unauthorized activity
  • Comply with legal obligations
  • Send transactional communications
  • Provide marketing communications if you choose to receive them

4. Shopify Platform Disclosure

ImElite.co is powered by Shopify. Shopify provides the e-commerce platform that allows us to offer products and services through our website. As part of operating the store, Shopify may collect, process, store, and transmit information necessary to provide payment processing, order fulfillment, security monitoring, fraud prevention, analytics, customer accounts, and other platform functionality. Information submitted through our website may be shared with Shopify and approved Shopify service providers in accordance with Shopify's policies.

5. Payment Processing

Payments made through ImElite.co are securely processed by trusted third-party payment providers. We do not store complete credit card information on our servers. Payment processors maintain their own privacy, security, and compliance practices.

6. Cookies & Tracking Technologies

We may use cookies, pixels, analytics tools, and similar technologies to:
  • Maintain website functionality
  • Remember user preferences
  • Manage shopping carts and customer sessions
  • Analyze website performance
  • Improve user experience
  • Measure marketing effectiveness
  • Support advertising and retargeting efforts
You may manage cookie preferences through your browser settings.

7. Marketing & Advertising

If you subscribe to marketing communications, athlete updates, promotions, or newsletters, we may send you emails and promotional messages. You may unsubscribe at any time using the unsubscribe link included in marketing communications. We may also use advertising and analytics partners to help deliver relevant content and promotions based on your interaction with our website.

8. Information Sharing

We do not sell personal information. We may share information with trusted service providers necessary to operate our business, including:
  • Shopify
  • Payment processors
  • Shipping and fulfillment providers
  • Email service providers
  • Analytics providers
  • Technology and hosting providers
  • Customer support platforms
Information may also be disclosed when required by law or to protect our legal rights.

9. Third-Party Websites

Our website may contain links to social media platforms, athlete websites, sponsors, partners, or third-party resources. We are not responsible for the privacy practices or content of third-party websites.

10. Data Security & Retention

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of internet transmission or electronic storage can be guaranteed to be completely secure. We retain information only as long as reasonably necessary to operate our business, fulfill transactions, comply with legal obligations, resolve disputes, and enforce our policies.

11. Children's Privacy

Our services are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take reasonable steps to remove it.

12. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:
  • Access personal information we maintain about you
  • Correct inaccurate information
  • Request deletion of personal information
  • Request a copy of your information
  • Opt out of certain marketing communications
  • Object to certain uses of personal information
We may request identity verification before processing privacy-related requests.

13. International Data Transfers

Because Shopify and certain service providers operate globally, your information may be processed or stored outside of your state, country, or jurisdiction. By using our services, you acknowledge and consent to these transfers where permitted by law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page along with an updated revision date. Continued use of the website following any update constitutes acceptance of the revised policy.

15. Contact

📧 elite@imelite.co
🌐 imelite.co
📍 2170 Main St, STE 401, Sarasota, FL 34237

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us using the information above.