{"title":"ELC x AURA","description":"\u003cp data-start=\"16\" data-end=\"293\"\u003eWhere performance meets timeless design.\u003cbr data-start=\"56\" data-end=\"59\"\u003eThe ELC x AURA collaboration was built for athletes, creators, and individuals moving with intention. Combining elevated craftsmanship with modern sport-luxury aesthetics, this collection represents discipline, confidence, and legacy.\u003c\/p\u003e\n\u003cp data-start=\"295\" data-end=\"523\"\u003eEach piece was designed to transition effortlessly from everyday wear to statement moments — blending clean stainless steel construction, refined detailing, and premium movements into a watch that feels both classic and current.\u003c\/p\u003e\n\u003cp data-start=\"525\" data-end=\"709\"\u003eThis collaboration stands for more than style. It represents the next generation building their own lane, controlling their narrative, and creating lasting impact on and off the field.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"762\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"711\" data-end=\"762\" data-is-last-node=\"\"\u003eELC x AURA — Built Different. Timeless Forever.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"date-002-steel-turquoise","title":"DATE 002 — STEEL \/ TURQUOISE","description":"\u003cdiv class=\"\" data-turn-id-container=\"8a36d7e3-531f-44f7-a317-1f051ba579bd\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"8a36d7e3-531f-44f7-a317-1f051ba579bd\" data-turn-id-container=\"8a36d7e3-531f-44f7-a317-1f051ba579bd\" data-testid=\"conversation-turn-5\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pt-12 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"user\" data-message-id=\"8a36d7e3-531f-44f7-a317-1f051ba579bd\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden items-end rtl:items-start\"\u003e\n\u003cdiv class=\"user-message-bubble-color corner-superellipse\/0.98 relative min-w-0 overflow-hidden rounded-[22px] px-4 py-2.5 leading-6 rounded-se-lg max-w-(--user-chat-width,70%)\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-6a162d8f-5358-83ea-89f4-6e75d8d704a5-0\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a162d8f-5358-83ea-89f4-6e75d8d704a5-0\" data-turn-id-container=\"request-6a162d8f-5358-83ea-89f4-6e75d8d704a5-0\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"2962af8e-0ead-4c68-9460-d12d2d739963\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"34\" data-end=\"386\"\u003eThe DATE 002 blends timeless design with a bold modern presence. Crafted from brushed stainless steel and finished with a textured turquoise dial, this piece was designed to stand out without trying too hard. The clean silhouette, integrated bracelet, and refined detailing make it versatile enough for everyday wear while still carrying a luxury feel.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"544\"\u003ePowered by a precision automatic movement and protected by a durable sapphire crystal, the DATE 002 is built for consistency, longevity, and elevated style.\u003c\/p\u003e\n\u003cp data-start=\"546\" data-end=\"557\"\u003e\u003cstrong data-start=\"546\" data-end=\"557\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"558\" data-end=\"775\"\u003e\n\u003cli data-section-id=\"1y0rfnf\" data-start=\"558\" data-end=\"587\"\u003e40MM stainless steel case\u003c\/li\u003e\n\u003cli data-section-id=\"a56ms4\" data-start=\"588\" data-end=\"615\"\u003eTextured turquoise dial\u003c\/li\u003e\n\u003cli data-section-id=\"qjs2sz\" data-start=\"616\" data-end=\"651\"\u003eAutomatic self-winding movement\u003c\/li\u003e\n\u003cli data-section-id=\"rwt538\" data-start=\"652\" data-end=\"678\"\u003eSapphire crystal glass\u003c\/li\u003e\n\u003cli data-section-id=\"1e1vsja\" data-start=\"679\" data-end=\"718\"\u003eIntegrated stainless steel bracelet\u003c\/li\u003e\n\u003cli data-section-id=\"1jd6aui\" data-start=\"719\" data-end=\"742\"\u003eDate display window\u003c\/li\u003e\n\u003cli data-section-id=\"1smticx\" data-start=\"743\" data-end=\"775\"\u003eWater resistant construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"777\" data-end=\"856\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEach watch includes additional links and a band adjustment tool inside the box.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Aura","offers":[{"title":"40 MM","offer_id":48133721391258,"sku":null,"price":99.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/4028\/5082\/files\/AURA_Watch_Tiffany_1200x1200_335bcc9f-00d3-4397-a4a7-b8a767eab6ec.jpg?v=1779838593"},{"product_id":"chronograph-001-steel-black","title":"CHRONOGRAPH 001 — STEEL \/ BLACK","description":"\u003cp data-start=\"37\" data-end=\"277\"\u003eThe CHRONOGRAPH 001 was designed for those who move with precision. Featuring a brushed stainless steel case, textured black dial, and multi-function chronograph layout, this piece blends sport functionality with a refined luxury aesthetic.\u003c\/p\u003e\n\u003cp data-start=\"279\" data-end=\"491\"\u003eInspired by classic racing and aviation timepieces, the CHRONOGRAPH 001 delivers bold presence while maintaining a clean, timeless silhouette. Built for everyday wear, elevated moments, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"493\" data-end=\"648\"\u003ePowered by a reliable chronograph movement and finished with premium detailing throughout, this watch represents confidence, discipline, and modern design.\u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"661\"\u003e\u003cstrong data-start=\"650\" data-end=\"661\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"662\" data-end=\"914\"\u003e\n\u003cli data-section-id=\"1y0rfnf\" data-start=\"662\" data-end=\"691\"\u003e40MM stainless steel case\u003c\/li\u003e\n\u003cli data-section-id=\"h16ksv\" data-start=\"692\" data-end=\"727\"\u003eTextured black chronograph dial\u003c\/li\u003e\n\u003cli data-section-id=\"t63b9i\" data-start=\"728\" data-end=\"762\"\u003ePrecision chronograph movement\u003c\/li\u003e\n\u003cli data-section-id=\"rwt538\" data-start=\"763\" data-end=\"789\"\u003eSapphire crystal glass\u003c\/li\u003e\n\u003cli data-section-id=\"1e1vsja\" data-start=\"790\" data-end=\"829\"\u003eIntegrated stainless steel bracelet\u003c\/li\u003e\n\u003cli data-section-id=\"3ti8b6\" data-start=\"830\" data-end=\"857\"\u003eStopwatch functionality\u003c\/li\u003e\n\u003cli data-section-id=\"1jd6aui\" data-start=\"858\" data-end=\"881\"\u003eDate display window\u003c\/li\u003e\n\u003cli data-section-id=\"1smticx\" data-start=\"882\" data-end=\"914\"\u003eWater resistant construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"916\" data-end=\"995\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEach watch includes additional links and a band adjustment tool inside the box.\u003c\/p\u003e","brand":"Aura","offers":[{"title":"40 mm","offer_id":48133737709722,"sku":null,"price":187.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/4028\/5082\/files\/AURA_Watch_Black_1200x1200_6a773ab8-ce85-4c5e-ae1d-e92c6d7bb6e5.jpg?v=1779839197"},{"product_id":"skeleton-002-black","title":"SKELETON 002 — BLACK","description":"\u003cp data-start=\"116\" data-end=\"379\"\u003eThe SKELETON 002 pushes modern watch design into a more technical and elevated space. Featuring a fully exposed skeleton dial, this piece reveals the intricate mechanics beneath the surface — designed for those who appreciate craftsmanship, precision, and detail.\u003c\/p\u003e\n\u003cp data-start=\"381\" data-end=\"632\"\u003eFinished in a black stainless steel case with rose gold accents, the SKELETON 002 blends industrial engineering with luxury aesthetics. The transparent automatic movement creates depth and motion from every angle, making the watch feel alive on wrist.\u003c\/p\u003e\n\u003cp data-start=\"634\" data-end=\"764\"\u003eBuilt with durability, structure, and timeless presence in mind, this piece stands as a statement without sacrificing versatility.\u003c\/p\u003e\n\u003cp data-start=\"766\" data-end=\"777\"\u003e\u003cstrong data-start=\"766\" data-end=\"777\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"778\" data-end=\"1045\"\u003e\n\u003cli data-section-id=\"icac8s\" data-start=\"778\" data-end=\"813\"\u003e40MM black stainless steel case\u003c\/li\u003e\n\u003cli data-section-id=\"sumycw\" data-start=\"814\" data-end=\"843\"\u003eOpen-worked skeleton dial\u003c\/li\u003e\n\u003cli data-section-id=\"qjs2sz\" data-start=\"844\" data-end=\"879\"\u003eAutomatic self-winding movement\u003c\/li\u003e\n\u003cli data-section-id=\"rwt538\" data-start=\"880\" data-end=\"906\"\u003eSapphire crystal glass\u003c\/li\u003e\n\u003cli data-section-id=\"1e1vsja\" data-start=\"907\" data-end=\"946\"\u003eIntegrated stainless steel bracelet\u003c\/li\u003e\n\u003cli data-section-id=\"jt89e4\" data-start=\"947\" data-end=\"977\"\u003eRose gold accent detailing\u003c\/li\u003e\n\u003cli data-section-id=\"10v8eiz\" data-start=\"978\" data-end=\"1012\"\u003eExhibition mechanical movement\u003c\/li\u003e\n\u003cli data-section-id=\"1smticx\" data-start=\"1013\" data-end=\"1045\"\u003eWater resistant construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1047\" data-end=\"1166\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEach watch includes additional links and a band adjustment tool inside the box.\u003c\/p\u003e","brand":"Aura","offers":[{"title":"40 mm","offer_id":48133743968410,"sku":null,"price":252.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/4028\/5082\/files\/AURA_Skeleton_Black_1200x1200_98a427f4-bb31-4d8d-acfe-d0d455b0e5e9.jpg?v=1779839799"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/4028\/5082\/collections\/AURA_Watch_Tiffany_1200x1200_335bcc9f-00d3-4397-a4a7-b8a767eab6ec.jpg?v=1779838844","url":"https:\/\/imelite.co\/collections\/elc-x-aura.oembed","provider":"Elite Life","version":"1.0","type":"link"}